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Angel pre-seed · investor pitch

A living companion that turns your real activity into someone you care for.

ActiveGotchi is a pre-launch health companion for iPhone and Apple Watch. It sells once, for $15, and its entire AI runs on the user's device — so the marginal cost is ≈ $0, forever. Below is the full pitch: ten points, every number traceable.

iOS + Apple Watch · today build 47 in TestFlight $0 marginal cost · no cloud

Ask for the deck

01 · In one sentence

A relationship you buy once and own forever.

What

A health companion for iPhone and Apple Watch — a pet that grows from your steps, sleep and workouts. Neglect it and it weakens; in Mortal Mode it can die.

Why

Fitness apps show charts. Nothing actually cares whether you show up. We attach emotion to the habit — and with it a reason not to leave.

Vision

The pet as a mirror of your life. The healthier you are, the healthier it is.

The user isn't taking care of the pet. They're taking care of themselves. The pet is living proof.

02 · Problem & customer

Quitting a habit costs nothing. We give it an emotional price.

The pain

We've all abandoned streak counters and ignored notifications. The reason is structural — there is no cost to leaving.

And the apps that do try to engage want a subscription — month after month, forever — plus a copy of your health data in their cloud.

The customer

People who want better habits but are put off by the coldness of trackers, subscriptions and the loss of privacy. A bare phone is enough — a watch or any other wearable only deepens the data.

They're motivated emotionally, not numerically. They respond to a relationship, not a dashboard.

03 · Market opportunity

The category is already proven. We bring real body data into it. Launch: US + Europe.

Category · proven

~$380k / week

Finch — a self-care pet — in US revenue alone (June 2025, Sensor Tower); ≈ $30M a year globally.

People demonstrably pay for pet-mediated self-care. We add real body data, every wearable and apps like Strava, and privacy by architecture.

Where the money is · US + Europe, iOS

> half

of global consumer spend in the category is the US alone (Sensor Tower, 2024).

iOS carries ~52–53% of US fitness-app revenue (GVR 2024). An iOS-first app for the US + Europe aims at the majority of the money in the category; Android follows.

The goal · deliberately modest

10,000 users

in 9 months after the investment — with the Friends zone live, growth is driven by the product, not the ad budget.

Even 5,000 paying customers ≈ $64k net (point 6) — every additional customer is pure margin, with no cost that grows with usage.

We deliberately don't sell market size in billions — what matters is that our exact category demonstrably earns.

Two tailwinds

  • ~30% of annual subscriptions are cancelled in the first month (RevenueCat) — our one-time price is the answer.
  • 73% feel no control over their data and 81% distrust companies handling AI data (Pew Research) — our local AI is the answer.

Figures are cited estimates from the named sources (Sensor Tower, RevenueCat, Pew; 2024–2026), not a market consensus.

04 · Solution

Not a habit tracker. A relationship — and it runs entirely on the phone.

Daily loop (~2 min)

Open → the pet reacts → feed it from your own day → close. Nothing demands a “session”.

Feed it with life

🍎 apple for steps, 🍌 banana for a workout, 🍐 pear for good sleep. Drag the fruit onto the pet — on the phone and on the Apple Watch.

An honest contract (Mortal Mode)

Food doesn't stockpile. One hungry day is a warning, two in a row cost a life, three perfect days win one back.

A 10-stage evolution

Unlocked over roughly a year of real activity — it can't be bought or skipped, so it means something.

No shame, no punishment, no red

The mechanism is attachment, not guilt. An app that makes you feel bad gets deleted — it's written into the product philosophy, not bolted on.

Architecture & AI

Inference runs on the phone — and stays there forever.

  • 100% on-device: an optional AI “brain” — our own fine-tuned model (via llama.cpp, opt-in ~400 MB). Every morning the pet writes a short letter about yesterday in its own voice. The language model runs locally, always.
  • Privacy by architecture, not by promise: health data is computed on the phone and never leaves it. No account, no login today.
  • The roadmap server is for the user's benefit: optional backup, restore and a Friends zone. The server carries game state and the social layer, not health data — and the language model stays local.
  • Determinism + AI: the game core (mood, XP, streaks) is deterministic TypeScript. The AI only phrases — it never invents rules and never hallucinates numbers.

05 · Competition & moat

Tamagotchi apps exist. Health dashboards exist. The combination doesn't.

  • Real biometric input

    HRV, resting heart rate, sleep quality and BMI drive the pet — not just a step count and a streak.

  • A 10-stage evolution

    Unlocked over roughly a year of genuine activity. It can't be bought or rushed, so it means something.

  • Hand-animated characters

    One shared vector design renders the same pet on the phone, the watch and the web.

  • Private on-device AI

    The pet writes to you with no cloud, no per-message fee and no transcript of your life on someone else's server.

Market precedent: Finch

Finch proved that a self-care pet has a mainstream market; Tamagotchi nostalgia is a cultural tailwind. We add real body data and privacy by architecture.

A competitor can copy any one of these. Delivering all four with no subscription is a different task — and every competitor with a cloud AI bill has a structural reason not to follow.

06 · Business model

Pay once. No subscription. Marginal cost ≈ $0, forever.

$15 / 13,99 € / 349 Kč

One-time, after a 21-day full trial. No subscription.

  • Revenue (one-time) after a 21-day full trial $15
  • Store fee (15%) Apple/Google small-business rate −$2.25
  • AI cost local inference — no cloud model $0
  • Infra / video serverless routing, no Runway video ≈ $0
  • Net profit / customer ≈ $12.75

≈ $63.75k

Net at 5,000 customers, one-time. Cosmetics add on top.

Cosmetics — the second revenue leg

A three-tier model: base free · some pieces are earned by hitting goals · premium pieces are bought ($2.99–4.99). Purely cosmetic, no pay-to-win, near-zero production cost.

The trade-off, stated against us

One-time pricing caps LTV — we choose ~$12.75 + cosmetics over the ~$60+ a subscription could compound to. We take that knowingly, in exchange for zero cost risk, operational simplicity and a clear anti-subscription + pro-privacy position.

The safeguard: the only payment everyone makes is the one-time unlock — at $15 the app is done and complete forever, no pressure. Cosmetics are purely optional and fund further development.

07 · Next steps & growth story

Three engines, one cycle. Day-21 conversion decides.

Engine 1 · 40% of budget

Ignition

Insta / TikTok / Google and ads — and the pet IS the creative. The story “I stopped walking and my buddy died” is shareable content that chart-apps can't buy. Plus healthy-lifestyle influencers. Paid acquisition is capped below net revenue per user.

Engine 2 · K-factor, not CAC

Viral loop

A Friends zone and sports challenges: every challenge is an invitation — a friend without the app has to install it so their buddy can compete. The share card, medals and pet outfits are content users post themselves. When invites replace ads, acquisition drops toward zero.

Engine 3 · retention as identity

Mainstream

Seasons, holiday events and earned outfits turn the buddy into an identity, not a utility — a reason to return and a reason to show off. Precedent: Finch proved a self-care pet has a mainstream market.

The cycle: ads bring the curious → the buddy wins their heart → challenges bring friends → events and outfits keep everyone → cosmetics monetise the love. Each engine feeds the next.

08 · Financials

Pre-revenue. The story is unit economics and shipping speed.

Spend breakdown after the investment

Development 40 %

Two people — a Rive designer (Duolingo-grade animation) and a backend developer — plus the server solution (secure-server infrastructure), AI licences and tooling, test hardware and trademark registration.

Marketing 60 %

Acquisition and growth — engine 1 buys the first cohorts, not all of growth. The viral loop takes over the rest.

The CAC check, honestly

Net revenue per customer ≈ $12.75 is also the breakeven CAC. Paid acquisition has to fit well below it — one-time revenue can't be repaid over later months the way a subscription can. So the model rests on a ≈ $0-CAC viral loop and on cosmetics as a second revenue leg, not on bought traffic.

Operating costs near zero: no server in the health-data path, no metering, no AI bill that grows with usage.

09 · The investment

How much, for what, and where it takes us.

The ask · angel pre-seed

2 000 000 Kč

≈ $85k / ≈ €79,000

Covers two people — a Rive designer and a backend developer — plus the server solution, AI licences, test hardware and trademark registration (40%), and launch marketing (60%).

within 1 month

The app is publicly in the App Store. The product is done — it runs today as build 47 in TestFlight.

within 9 months

The first 10,000 users and a running Friends zone. Every invite is a free install, so growth is driven by the product, not the ad budget.

With 10,000 users and the growth engine switched on, the company is ready for the next round — no longer on a vision, but on measured traction. Why now: the core is built and in TestFlight; the investment funds the path from “finished build” to “a stranger pays”, not research into whether it can work at all.

We'll gladly present the investment terms in person — ask for the deck.

Ask for the deck

10 · Team & traction

We're not selling an idea. We're selling a running build and the speed it's made at.

One founder (Lukáš Chýlik) + an agent factory: a roster of 30+ specialised agents run by a five-phase pipeline DESIGN → BUILD → VERIFY → RETRO → SHIP. The operating model IS part of the pitch — living proof that one founder can, with AI orchestration, hold the pace of a small team.

30+

specialised agents

4

TestFlight builds in 24 hours

v47

in TestFlight today

5

languages (en/cs/de/es/fr)

What's shipped (traction)

  • iOS + watchOS + home/lock-screen widgets + Live Activity — in TestFlight.
  • The full daily loop: four animated pets, Apple Health sync, food economy, XP/levelling.
  • On-device coaching and a local AI morning letter — no cloud.
  • A complete 2026 redesign + sound + haptics over the last two days (builds 40–47).

Honestly: the app hasn't launched publicly yet. The founder answers his own email.

Want to see the build?

Email the founder — we'll send the deck, TestFlight access, and answer anything.

Email the founder

chylik.lukas@gmail.com